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Urbanites Real Estate is a local and modern real estate brokerage in San Francisco.  Our name is inspired by the City by the Bay and we’re dedicated to serving those looking to enjoy all it has to offer.

We know that selling and purchasing a real estate is an exciting milestone in all of our lives.  However, the process can be overwhelming and cumbersome for most of us.  Whether we’re working with a first-time home buyer, a couple who wants to trade up for a bigger space, or a senior looking to downsize, an investor who wants to trade investment property through a 1031 exchange, our first and foremost role is that of an advisor.  We arm our clients with not only useful information but innovative solutions that allow them to make informed real estate investment decisions. 


Real estate is all about timing and punctuality.  Thus, we place a premium on keeping our clients informed at each step of the process.  Urbanites treat every transaction as if it was our own and we’ll work hard to advocate for you to ensure you get what you want.  We leverage cutting-edge and time-tested technologies from start to finish, optimizing the transaction and keeping it simple.  We are excited about what we do and it is reflected in the work that we do.  Our team lives, works and plays in San Francisco and we are ready to meet you.

Founding Broker Justin Luong has a Bachelor of Science and MBA in Finance and is considered to be  new breed of professionals in the real estate industry.  With more than a decade of Corporate experiences rich in finance and strategic planning, he now applies his analytical mind and passion along with his business acumen to the field of real estate.

Justin Luong, MBA

Founding Broker


CalBre# 01783079

Rob_Headshot_3 (1).JPG


Robert B Fong


DRE# 01989905

Golden Gate Bridge
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